Partnering with creators across social platforms such as TikTok and Instagram, I directed engaging, relatable content for clients including Superdrug, eBay UK, Holland & Barrett, Love Island, Trainline, MoneyGram...

 

My role focused on establishing a visual art direction language tailored for social-first environments, ensuring it aligned seamlessly with each brand’s tone of voice and overall aesthetic. From conceptualization, storyboarding, directing all the way through to delivery.