Halloween on screen

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This Halloween campaign for Superdrug took the brand’s provided looks and translated them into trending before-and-after transition videos and step-by-step tutorials for social, anchored by a hero campaign film in which characters find themselves “stuck” inside a phone screen, trying to escape to haunt for Halloween.

 

The creative direction extended to the product photography, with each shot styled to match its character’s distinct look. Bringing the concept to life involved a three-day shoot, directing makeup influencers and videographers on set to capture the full range of content needed. The campaign’s photography was then adapted for in-store Point of Sale displays and the Superdrug website, carrying the concept across retail and digital touchpoints