EBAY UK
eBAY x Love Island coupling up with Pre-love
eBay, the global online marketplace, is a pioneer of thoughtful commerce. It strives to encourage shopping choices that are better for people, their pockets, and the planet.
Within the team at DEPT, we were responsible for developing a brand new strategy, fresh creative concept, art direction, and always-on approach that promoted eBay as the official pre-loved fashion partner of Love Island.
My work here was to help create a unity in eBay's digital marketing campaigns and display through OOH, digital & social presence, organic content and working alongside creators for TikTok & Instagram content.
The campaign overall drove consideration amongst those aware of the eBay and Love Island partnership. According to a Kantar study, 70% of online shoppers are likely to consider choosing eBay when buying pre-loved fashion, compared with only 58% of those not aware of the partnership. In addition, while only 25% of online shoppers unaware of the partnership are likely to buy pre-loved, 60% of those who were aware are more likely to do so.
Spark a movement to a more conscious way of shopping? Mission accomplished. The campaign was actually so successful that it led to eBay becoming the show’s main sponsor for season 10.
EBAY UK
'You're built different' - Inspiring audiences through real stories
Across the car parts and accessories (P&A) vertical, a priority for eBay, we developed a campaign to not only defend market share, but drive growth.
Despite its extensive P&A inventory, eBay wasn’t top of mind among its community. Customers eventually came to eBay after failing to find what they were looking for with competitors. Our TTL campaign aimed to hero eBay’s unrivaled inventory and the value it offers, convincing audiences to choose eBay first.
We developed one central idea, ‘You’re Built Different’, celebrating the range of eBayers from amateur DIYers to passionate tinkerers who all use the platform to build, repair, and upcycle the vehicles they love; inspiring motor enthusiasts to do more for themselves by showing the results of the moment it all just… clicks.
My work here was to help create a unity in eBay's digital campaign and design language through motion, OOH, digital & social presence to create a authentic and relatable piece of content.