The campaign launched across the UN Women’s social channels, and looked to engage social media and equal rights influencers to share the message and encourage our audience to share the things they are doing to further the gender equality movement.

 

By focusing on the mutual benefits gender equality provides, we spread the message amongst the converted and, more crucially, those sitting on the fence.

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My role in this project was to develop the motion design art direction throughout the digital and social work. Working alongside the Senior Art Director, we created a digital campaign for UN Women's social channels.